When I was hired on as a sales manager for a mid-sized company, I knew that I had my work cut out for me. There were several different sales departments with each one focused on a different aspect of what the company offers. I had no intention of merging all of this together because it was actually a formula that works quite well. I knew that each department was going to have to undergo improved sales training though because there was no formal training to make sure everyone was on the same page.
Normally when a company I am with has good sales, I tend to let the salespeople go with what works for them. This company was an exception though because some of the customers are rotated between the different divisions. The customers were not getting the same level of customer service from our salespeople, and that had to change. I already knew the sales training company I was going to use to get all of the salespeople on the same page. It is a company I have used in the past with results that are nothing short of amazing.
I figured there would be some resistance to this so I was really surprised and pleased when the men all seemed to be on board with this idea. It appeared that there was some frustration amongst themselves that they were not being consistent with customers too. The training went off without a hitch. We scheduled all the divisions to go one right after the other so we could implement the new strategies learned right away. The training program taught them how to be consistent with their techniques, and it also taught them a few things that were new to them. That was six months ago, and I could not be more pleased with how streamlined we are now with our sales.