Category: Technology

5 Effective Ways to Grow Your Business

5 Effective Ways to Grow Your Business

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If you have a hard time scaling your business, know that you’re not alone. It might be difficult to grow any business, but there is always something you can do.

Similar to everything else in life, you need to put in the time to reap the benefits of your efforts. So to help you grow your business effectively, the following are strategies you can look at:

1. Consider Business Directory List

As a business owner, every asset which may help to build brand awareness of your business is important. And one such asset that can come in handy is an online or technology directory list.

An online directory for businesses is more of a traditional listing. It can be helpful for potential clients to learn and find your business online.

2. Research Well

If you want to know how to scale your business, it would be best to research the market well. This won’t just allow you to understand the existing customers better. It will also enable you to know your potential clients better.

It is vital to get an insight into your target market and know their wants. This way, you will see how your enterprise will grow and meet your client’s needs.

Remember also to research all your competitors. Getting to know what their weaknesses and strengths are might help to drive your decision on how to grow your business.

3. Use Social Media to Your Advantage

Jumping right into social media platforms might be daunting. However, here is what you need to know. It is not a must you have a lot of experience in using social media. It might be as easy as opening a profile and starting to grow communities of clients.

Plus, you don’t have to post daily and create good-looking pictures. Though you may need to develop a consistent schedule, your clients and followers should expect it.

From this, it would be upon you to engage with your customers, respond to their messages, and build a social brand. In general, this is also a perfect way to identify insights and trends about your clients.

4. Invest in Good Systems

Trying to do things on your own means you will only be limiting yourself for growth. Businesses powered by good systems are those which may handle demands of expansion.

That said, it would be best to invest in strong systems, like powerful eCommerce software or CRM. This will enable you to concentrate on vital parts of expansion and growth.

5. Concentrate on the Professional Development

Business success depends on the workers you hire. Building a good team is the key to ensuring your business grows and prospers.

One effective way to have motivated and hardworking employers is to give them a purpose. They shouldn’t feel like they need to work just for the sake of working.

Final Touches!

Growth is the key goal of many businesses. But it is advisable not to focus on growth alone. You also need to concentrate on getting more … Read More..

AWS (Amazon Web Services) and the Growing Need for Cloud Computing

AWS (Amazon Web Services) and the Growing Need for Cloud Computing

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The need for cloud technology continues to increase, along with many companies starting to go digital to grow their business.

Before cloud technology services became popular, companies that wanted to create a data center for their business needs had to build their own data center infrastructure, perform maintenance, and had to predict the data center workload that would be received.

This will certainly be very inconvenient for the company, besides that building data center infrastructure itself is not an easy matter and requires no small amount of money and even tends to require very large costs.

What is AWS?

Of the many platforms that offer cloud technology services, AWS is one of the best cloud services in the world. Even AWS is recorded to still dominate the world’s cloud market share with a percentage of 51.8% and is predicted to continue to grow, considering the need for cloud technology continues to increase every day.

AWS or Amazon Web Services itself is a comprehensive cloud computing service made by Amazon that offers more than 200 services for all cloud computing technology needs with different backgrounds for each company’s business.

Advantages of AWS over Other Platforms

Being one of the best cloud computing platforms in the world, makes AWS continue to improve and innovate to meet every need for cloud computing technology, so that their customers (red. AWS) have more variety of choices to suit their company’s business needs.

AWS itself has several advantages compared to other cloud computing service provider platforms, including the following:

  • More Functionality – it’s easier and more cost effective to move existing applications to the cloud.
  • Have a Large Community of Customers and Partners – AWS also has an AWS Partner Network (APN) that includes thousands of system integrators dedicated to AWS services and tens of thousands of independent software vendors (ISVs) who adapt their technology to work on AWS.
  • More Secure – designed to be one of the most flexible and secure cloud computing environments of the many cloud computing service platforms available

AWS Service Type

Cloud Computing Services

Intended for those of you who want to do computing such as the need for servers or clustered servers. Some types of services are;

  • Amazon Elastic Compute Cloud (EC2) is a virtual server service that can be customized or developed according to business needs.
  • Amazon Elastic Map Reduce is an AWS service that will help you perform data analysis

Storage Service

Intended for those of you who want to perform computing such as data storage needs, both customer data and internal company data.

Database Service

Specifically intended for database purposes, where the database will be stored in the cloud and can be accessed anywhere more securely and quickly.

Networking Service

Specifically intended for the purpose of managing the network between services inside and outside the cloud

Application Service

Provided by Amazon to complement other services. The types of services are Amazon CloudSearch, Amazon CloudSearch, Amazon Simple Queue Service (SQS), Amazon Simple Notification Service (SNS) and Amazon Simple … Read More..

Know All About ESG Investing!

Know All About ESG Investing!

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We’re partially through 2021, and you’ve most likely traded out plastic straws for bamboo straws, or have been wearing material covers in lieu of their dispensable partners. As the ‘green economy’ turns into an inexorably striking piece of daily existence, you’ll need your ventures to follow similar standards. That is the place where the idea of ESG Investing comes into the image. Diligent highlights the ESG best practices in the market, yes indeed that are the new black!

What is ESG Investing?

ESG represents Environmental, Social and Corporate Governance. This sort of putting gives your cash something to do in manners that advance maintainability. Regions that fall under the ESG umbrella include:

An organisation that has exceptional execution in at least one of these three viewpoints is supposed to be a solid ESG organisation. Accordingly, these organisations would regularly get high ESG evaluations by outsider firms like Refinitiv.

So what’s boosting organisations, both huge and little, to advance social and environmental turn of events? The primary driver is the conviction that doing as such would prompt positive financial execution, yet in addition long haul advantages to the world. For socially cognizant investors on the retail level, rehearsing ESG putting has become inseparable from putting resources into maintainability itself while expecting a positive result eventually.

ESG Average Priced Stocks Performing Better

1. Solid innovative work capacities

Organisations with extraordinary ESG scores are regularly super advanced organisations with creative advances. Microsoft, being the biggest programming supplier internationally, advocates the idea of a paperless office by changing to online joint effort instruments. Amazon, as a famous innovation organisation and online business stage, advances the improvement of digitalization. Moreover, the COVID-19 pandemic has carried extraordinary consideration regarding major ESG ventures like versatile instalments, driverless vehicles, and online electronic advancements with solid speculation execution.

2. More tight guidelines and social-obligation profits

On January 1, 2016, the Hong Kong Stock Exchange delivered new ESG announcing rules with stricter revelation prerequisites.

In Mainland China, the Chinese government has given a progression of systems and strategies advancing the improvement of ESG, for example, advancing the objective of carbon lack of bias by 2060. Moreover, the public authority has firmly energised the improvement of clean-energy undertakings by advancing a ‘green change’ order.

In the USA, the Biden organisation has proposed to accomplish net zero outflows by 2050 by fostering a 100 percent clean energy economy. Techniques to arrive at this objective remember contributing US$2 trillion for the following four years to help green businesses (sustainable power sources and electric vehicles) and diminishing cross country dependence on petroleum derivatives.

With the financial and political help of legislatures, organisations working in ESG enterprises will accomplish better turn of events, and along these lines higher offer costs.

3. Disregarding ESG concerns diminishes a company’s versatility to unfavourable market events

Organisations that add to environmental insurance or public government assistance foster significant generosity from investors, yet additionally show more noteworthy flexibility to unfavourable market events. On the flipside, organisations that don’t do as … Read More..

The Ultimate Hackathon Ideas Guide – Win 2022’s Biggest Hackathon Now!

The Ultimate Hackathon Ideas Guide – Win 2022’s Biggest Hackathon Now!

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Are you one of those programming enthusiasts who’ craves to be a part of international programming hackathons? Or do you want your non-tech hackathon idea to soak out the maximal limelight? If the answer is yes, then congratulations you are on the right track. Hop on a cup of coffee and modify the list of your hackathon ideas now!

The Origin Of Hackathons

The world of digitization has opened the doors for enthusiasts to unleash their brain child in front of the globe. Hackathons come under such an opportunity where an online forum is arranged with the motto of talent sourcing individuals upon how their developments can be a source of relief for mankind. 

Conventionally quoting, hackathons are short-termed events which last for 24 to 72 hours max. Though, the option of mini-hackathons is always available for the super intellects who don’t welcome prolonged operational continuity. 

Do Hackathons Entertain The Non-Coding World?

Though the birth of hackathons has come from the tech-savvy world. Yet the biggest modification and revolution of covering diverse professions have just begun. 

Mentioned below is the list if some non-techy tech hackathons ideas to make your way upwards and onwards;

EdTech Hackathon Ideas

The unpredictable shutdown of educational institutions and rapid shift towards the online educational system has been a blessing in disguise. In order to educate the educational system, one can focus upon the following ed-tech solutions;

  • A learning sharing application 
  • The course/university finder application
  • Smart tutor system

Medi-Tech Hackathon Ideas

Without any second thought, the existing medical system has fought the most unpredictable battles. In terms of technology, the all-time high field of medical science still holds huge room for automated operations. With the integration of deep learning, AI and IoT some of the healthtech hackathons ideas are;

  • Patient’s data management
  • Virtual/ Remote health assistance
  • Ambulance’s GPS Monitoring app

Consumer-friendly Hackathon Ideas

If you will to benefit the world at a larger pace, consumer based hackathons will be the ultimate food for thought. Developers can hook upon the following ideas;

  • Residential & commercial automation
  • The AI Drones/Autonomous Drones 
  • NLP (natural language prediction) based predictive keyboards

AutoTech Hackathon Ideas

The world where the vehicles do all the walking. The scope of automotive based hackathon ideas can be your biggest development. Some uncommon autotech hackathon ideas are;

  • Find-a-parking-slot app
  • Pedestrian safety system
  • Vehicle maintenance app

FinTech Hackathon Ideas

The time is near where the world will be shifted upon virtual currencies. With the increased inclusion of cryptocurrency, your fintech hackathon ideas can be around;

Here are a few auto tech hackathon ideas:

  • A Subscription management system
  • Cash flow management via OCR
  • An auto Credit score evaluation

RetailTech Hackathon Ideas

With the increased number of virtual retailers, every seller is willing to get technically sound in terms of generating online leads. Though several third-party apps have been created still there’s a room of modification in;

  • A digital performance evaluation app
  • AR/VR integration system
  • An auto check app for Product QR Codes

The Bottom Line

The field … Read More..

B2B Ecommerce Solution is Vital to Boosting Conversions for Organisations Today

B2B Ecommerce Solution is Vital to Boosting Conversions for Organisations Today

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The growth of B2B companies over the years is exceptional. Today, they are engaging in ecommerce as well. B2B companies are realising the advantages ecommerce brings to the table. They can now reach more customers locally and internationally without going all-out in advertising and marketing. Using their websites as their storefronts, they are available to B2B buyers 24/7, 365 days a year.

If the business is a bit slow, this is the right time to upgrade your business processes. Since you are engaging in ecommerce, you need a robust B2B ecommerce solution from an industry-leading platform, like b2b.store, capable of providing you with a professional and scalable ecommerce platform that is easy for you, and your clientele, to use.

It’s about getting more customers

As you are now operating in an online environment, you need to boost your sales by getting high-quality leads that you must convert into customers. Human intervention is integral to B2B sales, but using your online portal will boost their efforts in getting more customers. This also means beefing up your marketing campaigns and creating effective marketing strategies to attract the attention of B2B buyers, most of which are millennials who grow up with computers and other electronic devices. They are tech-savvy and like to research before getting in touch with likely suppliers.

Ideas on converting leads into customers

It is more difficult to convert leads into customers in an online environment because the market is overcrowded. You should be an authority, knowledgeable and skilled, an expert in the field, so target consumers can find you. You should put more value into your online presence and make sure you are using the right tools and marketing tactics directed at your target market.

Invest in B2B content marketing

Content is the core of the online environment. Content marketing means providing audiences with high-quality information, from blog posts to reviews, podcasts, and webinars. The operative word here is excellent content. The information you provide should be relevant to your company, products, target audience, and your niche. Your content should be visible on your website and other relevant sites, with the right motivation to make people click links. The information should inspire and educate consumers, compelling them to become buyers instead of visitors.

Optimise user experience 

Lead conversion can come from optimising user experience. You should learn how customers interact with your website. There are ecommerce marketing tools that can help. They create heat maps, record user sessions, and engage in tasks that monitor buyer behaviour and identify why there are drops in the purchase process. Learning about these aspects will help you optimise your website to ensure that the visitors can become potential leads and ultimately, loyal customers.

Highlight benefits

Remember that most B2B buyers like to do research. Therefore, give them all the chances to discover your company and your products. You should have an exceptional and compelling copy. Write products descriptions that will sell the products. Highlight the qualities of your products and give … Read More..