In online SEO material, the off-page concept refers to the optimization of factors that are not related to the website page. This concept is inversely proportional to the on-page SEO which seeks to improve the performance of the website through parts of a website itself.
If simplified, off-page SEO means optimizing a website with support from other websites. In the world of conventional commerce, this is similar to word of mouth promotion. Often, we ask other people’s opinions when they want to buy something right? This concept is the basis for off-page SEO material.
So, to increase visitor numbers, we have to work with other websites so that Google can provide a good reputation. We can also use the SEO service like Racine SEO. Then, how to do it?
Link building
When creating content, be sure to embed external links that other website owners can share to create backlinks to your site. Easy right? The hard part is how to get other website owners interested in sharing links to our content through backlinks.
The only way, of course, is to create quality content. This quality is not only judged by the content, but also our ability to optimize content. For this, you can look back on keyword research and SEO on-page material.
Another way that can also be done is to make posts that include website addresses on blogs or other people’s sites. But this method cannot be done every time because Google will read these efforts as a spammer who can make the website subject to a penalty.
Social media
Nowadays almost everyone has a social media account. No wonder if to optimize a website, social media is the right tool and can increase traffic significantly. Therefore, don’t ever hesitate if you want to promote a website through social media accounts. Because the more people visit your website, the greater the chance to perch on the first page of Google.
Local SEO
Local SEO is a website optimization effort based on the user’s location. The existence of local SEO itself is influenced by an increasing number of smartphone users and better internet access quality. To use it, you can use tools like Google Places for Business Page.
With these tools, you can optimize website performance using local SEO so that the opportunity to get visitors can increase.