Tag: SEO

What is Off-Page SEO?

What is Off-Page SEO?

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In online SEO material, the off-page concept refers to the optimization of factors that are not related to the website page. This concept is inversely proportional to the on-page SEO which seeks to improve the performance of the website through parts of a website itself.

If simplified, off-page SEO means optimizing a website with support from other websites. In the world of conventional commerce, this is similar to word of mouth promotion. Often, we ask other people’s opinions when they want to buy something right? This concept is the basis for off-page SEO material.

So, to increase visitor numbers, we have to work with other websites so that Google can provide a good reputation. We can also use the SEO service like Racine SEO. Then, how to do it?

Link building

When creating content, be sure to embed external links that other website owners can share to create backlinks to your site. Easy right? The hard part is how to get other website owners interested in sharing links to our content through backlinks.

The only way, of course, is to create quality content. This quality is not only judged by the content, but also our ability to optimize content. For this, you can look back on keyword research and SEO on-page material.

Another way that can also be done is to make posts that include website addresses on blogs or other people’s sites. But this method cannot be done every time because Google will read these efforts as a spammer who can make the website subject to a penalty.

Social media

Nowadays almost everyone has a social media account. No wonder if to optimize a website, social media is the right tool and can increase traffic significantly. Therefore, don’t ever hesitate if you want to promote a website through social media accounts. Because the more people visit your website, the greater the chance to perch on the first page of Google.

Local SEO

Local SEO is a website optimization effort based on the user’s location. The existence of local SEO itself is influenced by an increasing number of smartphone users and better internet access quality. To use it, you can use tools like Google Places for Business Page.

With these tools, you can optimize website performance using local SEO so that the opportunity to get visitors can increase.

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What Will You Get by Having Responsive Web Design

What Will You Get by Having Responsive Web Design

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More and more people are using mobile devices for browsing, such as using smartphones and tablets for every day of their activities. The internet has begun to be taken over by mobile devices, more and more people are using mobile for browsing or others.

With so many smartphone or tablet users today. It is undeniable that visitors to your site today are not only from PC or Laptop platforms, but from smartphones and tablets as well. The increasing number of smartphone users, it’s time for web designers to create responsive websites. What is responsive web design? Responsive Web Design is a web design that allows websites to adjust what environment / platform is used, so that when the website is opened via a smartphone, the width of the platform will affect and change the layout of the website. if you are still confused you can visit LinkHelpers Scottsdale Website Design & SEO, a web design service provider that will help you to develop your business.

 

Benefits of Responsive Web Design

By using a responsive web design we can get a lot of benefits. Some of them are as follows:

 

  1. Recommended by Google

Even the biggest search engine recommends it. Not only recommending Responsive Web Design but this can facilitate the users of our website when used on a smartphone.

 

  1. No Need to Make a Mobile Version Website

With responsiveness, the website can adjust to the environment used. So we don’t have to bother anymore to design a mobile version of the website from scratch.

 

  1. Higher Traffic

The development of technology and rampant smartphones, the use of responsive web design is increasingly taken into account. With a responsive design, visitors who use smartphones are more than non-responsive designs.

 

  1. Reducing the Bounce Rate

Using responsive design, will make visitors feel comfortable. For websites that do not use responsive design, it will certainly make smartphone users ineffective. The appearance will change and do not match the original appearance. And smart phone users must scroll sideways, and will definitely make the user saturated so they quickly leave your site.

 

  1. Easy to do Website Upgrade / Maintenance

If a web designer / web developer wants to upgrade / improve his website, they don’t need to work twice. Unlike websites that use two versions of desktop and mobile versions, they will fix two websites at once.

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